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8 Powerful Steps to Start a Coffee Shop Business in 2024

By Shuvo Roy Last Updated -- Wednesday, 2024-01-10
how to start a coffee shop

Hey, are you looking for a scope to start a coffee shop business? The coffee shop business can be significantly profitable if you run it perfectly. This article will guide you on how to start a coffee shop business and the cost of starting a coffee shop business in 2024.

Any popular specialty coffee shop will almost certainly be packed with people enjoying coffee, espresso, teas, lattes, and a variety of pastries and other treats.

You may profit from your coffee knowledge and skills. It's a popular beverage, and there's a big market for entrepreneurs who want to make a name for themselves.

You know Starbucks is the most popular coffee shop brand. It has almost 34,000 stores around the world. The maximum number of coffeehouses of Starbucks are in the USA (6,519), South Korea (1639), the UK (811), Mexico (750), and so on. Source

Let’s explore the way you can open a coffee shop perfectly to become a successful business owner.

What are the Basic Scopes to Start a Coffee Shop?

When choosing the coffee shop business, you have to consider the basic options first. Do you know there are three basic options to start a coffee shop business?

Choose one of them and start your desired coffee shop business that suits your budget and demand.

Start Your Own Way

You can start from scratch. In this case, you need to require more effort as you have to ground up the business from the beginning. 

But if you start a coffee shop business in your own way, you will get more flexibility. Besides, you can adopt the finest strategies to grow your coffee shop business. So starting from scratch can be the best option for you.

Invest in an Existing One

Another option for obtaining a turnkey operation is to purchase a shop that is for sale or in need of renovation. It’s really not easy to find the perfect business to buy.

Buying an existing business with a perfect location can be a great option for you to start a coffee shop business. But as you know that it’s not very easy. You will require more time to get a perfect coffee shop that is on sale.

Own a Franchise

A franchise allows you to invest in an established, successful business model with a proven track record, a reliable supply chain, professional technical assistance, and a successful training program.

Some of the most well-known franchises have high success rates and low failure rates. Consider a franchise to get started with a pre-built business model, where the majority of the main business decisions will be decided for you. 

For a fee, the franchise provider will give you a turnkey business at a determined location. 

Coffee Shop POS System

How to Start a Coffee Shop Business?

Do you know caffeine is consumed by about 90% of Americans on a daily basis, whether in the form of a cup of coffee, a shot of espresso, or an energy drink? 

A cup of coffee is the beverage of choice for many people, and some may consume numerous cups per day. It is one of the most popular businesses not only in the USA but also in most countries around the globe.

Are you going to start a coffee shop business? Just follow the below points and open a coffee shop to become a successful businessman.

1. Choose the Right Option

We mentioned earlier in this article the basic opportunities of the coffee shop business that you can follow to open a coffee shop.

According to your needs and budget, you can go for any of them either purchasing a franchise, buying an existing business, or starting a coffee shop in your own way.

So it's the first and foremost fact, you have to consider while opening a coffee shop business.

2. Create a Business Plan

Create a Business Plan

Developing a business plan is the primary stage for any business professional. Most of the time the entrepreneurs fail to become successful. The main reason behind this is the ineffective business plan.

A perfect plan for a business ensures 50% of success before starting the business. In this regard, you must consider while starting a coffee shop business the below factors.

Choose a Business Name

Choosing the right name helps to create a brand value also. When you select a name for your coffee shop, the people will know about your services by your coffee shop name.

So it’s really an important and essential step to choose the right name for your coffee shop business.

Costs and Expenses to Start a Coffee Shop

Depending on the size and style of coffee shop you intend to open, the startup fees for a coffee shop might be quite high. 

Your costs will be mostly determined by the style of coffee shop you want to open, the equipment you'll need, your location, and whether or not you want to incorporate a bakery. 

A modest kiosk in the corner of an existing building, for example, can cost as low as $5,000 to open, though most spend between $25,000 and $75,000. 

Start-up costs for free-standing drive-thrus range from $80,000 to $200,000, and shops with their own seating can cost more than $200,000.

On the other hand, the expenses are the regular costs of your business. Labor should not exceed 35 percent of sales, rent should not exceed 15 percent of sales, utilities, and the costs of goods supplied are all recurring expenses for a coffee shop. 

  • Coffee ($7.50 per pound), 
  • milk ($3.00 per gallon), 
  • syrups ($4.50 per 25.4 ounces), and 
  • cups, lids, and sleeves ($0.20 for every beverage served) are all included in the cost of goods sold.

Target Market

You have to decide what will be the target market for your coffee shop business. The target market selection also depends on several factors like your service facilities, your target customers, and the other facilities that your business has.

Besides, based on the target market, your customer's expectations may differ. 

Expected Customers

The number of customers served by a coffee shop in a week or day varies greatly. A busy business in the heart of a city may serve over a thousand people in a single day, but a shop in a rural area may only see a few hundred every week.

Business Mission and Vision

Writing down your business mission is the road map of your coffee shop. So it’s essential to set up your coffee shop business goals at first.

3. Go Through the Basic Process

Get Business License

Some basic processes that a business professional must follow while starting a business. As a coffee shop business starter, you have to follow those steps like

  • Form a legal entity
  • Taxes for your coffee shop business
  • Opening a business account 
  • Obtain business licenses and permits
  • Set up business accounting
  • Business insurance and so on.

4. Find a Convenient Place

Choose convenient place

The right location is the biggest advantage for your business. If your coffee shop is not in a convenient place for your target customers, your business won’t see the bright side for sure.

You'll need the perfect location for your coffee shop to be successful. You're looking for anything that meets the following criteria:

  • The hotel is easy to find and conveniently located.
  • It's highly visible and gets a lot of foot traffic.
  • A location that reflects your vision

5. Develop a Floor Plan

Develop a Floor Plan

Hey, have you forgotten to build a floor plan for your coffee shop? The coffee shop or any restaurant business needs an amazing and attractive floor plan. It helps to serve the customers perfectly and your customers will feel more comfortable while taking your food service.

For a coffee business, a perfect floor plan is inevitable. Customers should be able to form a line, personnel should have the things they need within easy reach, and there should be a comfortable seating place. Producing an excellent floor plan, like selecting a location, will take some time.

6. Ensure High-Quality Product

Ensure High-Quality Product

Ensuring high-quality products is the most important part of your coffee business. Gourmet coffee and tea lovers expect more than a mug of regular joe in a cup when launching a coffee business.

In fact, "specialty" coffee has expanded in scope in recent years, from classic espresso variations and cold-blended drinks to encompass new trends like CBD infusions, ready-to-drink (RTD), cold brew, nitro, and various non-dairy additions.

You should consider the following facts.

  • Keep up with the updated trends in the industry.
  • Select from a wide range of freshly roasted beans.
  • Purchase high-quality equipment including espresso machines, grinders, water filtration systems, etc.
  • Fresh pastries and refreshments will be served.
  • Maintain a skilled and well-trained crew. Serve popular beverages, a mix of client favorites, and your own original inventions.

7. Market Your Brand

Market your brand

Creating brand awareness is a significant step for your coffee shop. Without promoting or marketing your coffee shop business, you won’t get the desired level of customers as well as sales.

The marketing can be both online and traditional for your coffee shop. But some affordable marketing options are explained here.

  • Provide free coffee in exchange for on-site advertising by partnering with other local companies.
  • Use the social platform to communicate directly with your consumers.
  • Participate in community events and give away free specialty coffee samples in the run-up to your grand opening.
  • Send coupons to local residents or businesses with a small direct mail or email campaign.
  • Make a list of everyone you know, including the media, and inform them of your plans to establish the shop.

8. Focus on Customer Satisfaction

Focus on Customer Satisfaction

Customer service, especially in the foodservice industry, is critical to any successful business. Besides, the majority of successful coffee establishments follow the counter service.

Offering a loyalty program is also crucial. It improves the customer experience. Your loyalty program can be set up in a variety of ways. 

You have to make sure that you are using high-quality cards If you follow the traditional method and utilize cards with stamps for each purchase.

Besides, the Cafe POS system can help you to manage the loyalty program automatically.

However, how to start a coffee shop business successfully is explored in the above section. You need to perform more activities to start your coffee shop business perfectly. But in this portion, you are provided with the key factors that you should consider while opening a coffee shop.

Pro Tips for Coffee Shop Business Owners

Here are some pro tips for you. When a coffee shop business owner runs the business operations, there is something significant that must be remembered.

Focus on Interior and Exterior Design

exterior design of coffee shop

The interior and exterior design of a coffee shop helps to increase your customers as well as sales. The ideal environment of a coffee shop includes natural light, a comfortable seating area, and is neat and clean. 

Use a variety of seating and table styles to accommodate both single clients and groups of varying sizes. In the summer, having an outdoor patio space is a tremendous draw, and it boosts your company's visibility significantly.

If you don't have any knowledge related to design, hire a professional interior designer to take care of the layout, flooring, and furniture, among other things. You want to create a unique, individualized atmosphere that will attract clients.

You'll start to create a stir in your neighborhood by building a clean and unique exterior. People will begin to question who is establishing a business there. Every effort you make to draw attention to your coffee shop can be used as a marketing tactic.

Serve Diversified Products

Another essential to success when deciding how to open a coffee shop is to recognize that, despite the large markup on coffee and tea, a coffee shop cannot sustain just on coffee sales.

It’s a desire for the customers also to take additional items with a cup of coffee. The most successful foodservice and retail businesses understand the need of diversifying their products.

Clients will be enticed to make a second purchase if you have a range of high-quality snacks available at the counter. Most bakery items pair nicely with coffee, but if you want to broaden your brand and increase sales, think beyond muffins and pastries.

Develop a Consistent & Excellent Customer Service

Identifying the exact customers’ requirements and analyzing the customers’ feedback can be the biggest scope to sustain your coffee shop business.

The coffee shop business owners serve a lot of interesting and advanced ways nowadays to the customers. Your service should be customer-oriented. 

Consistency services are required in this case. Besides the excellent customer service, they are all about the techniques. 

For example, the loyalty program introduces a lot of benefits including

  • Increasing the frequency with which regular consumers visit
  • growing the chances of a once-in-a-while customer picking your company over competitors
  • Increasing customer spending by encouraging them to spend more.

The trendy and relaxing cafe ambiance can be the best option to attract customers at present. Some customers come to pass a relaxing time and some are the instant customers that come to the cafe to take a quick cup of coffee.

You have to provide unique services compared to your rivals. In this regard, your customers attract your services as well as you can make more sales.

Cut the Expenses and Costs with Modern Technology

Do you know the modern cafe management system helps cafe business owners to cut expenses and costs?

Yes. It's the fact that the cafe software helps the coffee shop owners to reduce the operational costs even the expenses of the coffee shop.

Suppose a coffee shop business owner needs to create brand awareness. Traditional marketing is costly. In this case, the cafe management system will spread your services and other facilities all over the area online through the website of your cafe.

Besides, now the supply chain operation can be maintained digitally through the modern system. Now you can manage your sales and customers through the cafe POS system.

So the cafe POS system can be the best option for your coffee shop business. Grab the best cafe POS software for your coffee shop business and ensure profit.

Concluding Words

The coffee shop business will be trendy in 2024. People love to spend quality time with their friends and family nowadays outside of the home.

The cafe is the perfect place for passing quality time with a cup of quality coffee. Here, the steps of starting a coffee shop business are explained. Besides, some tips to increase the customers of a coffee shop are mentioned.

Go through the article and start your own coffee shop business successfully. Moreover, adopt the modern cafe POS system to make your coffee service business more flexible and worthy in 2024.


What are the Low-Cost Coffee Shop Strategies?

Low-cost coffee shop strategies help to reduce your overall coffee shop costs. There are mainly three basic strategies that are proven to minimize the costs of the coffee shop business.

  • Create a coffee shop business plan
  • Reduce the rental cost of your coffee shop
  • Simplify your coffee shop menu

How Much Does It Cost to Start a Coffee Shop?

The cost of starting a coffee shop will vary depending on the location and characteristics of your coffee shop, but an industry consensus is that a small kiosk or drive-thru stand will cost $80,000 to $300,000, while a full-service, sit-down business will cost $300,000.

Before you can earn a profit, you'll need to pay for things like equipment, supplies, marketing, labor, taxes, and rent.

How Can You Raise Funds for Your Coffee?

It can be tough to secure beginning capital for a coffee shop. You can start by talking to your friends and family about investing in your coffee shop. Present them with a great business strategy and ask them to invest in your company.

You can also look into local loan possibilities if family finance isn't an option or if you need more money than your family can supply. In some cases, cities offer business assistance programs to offset costs.

Coffee Shop POS System

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