Save Extra Cost & Increase Your ROI Buy Now

How to Become a Google Trusted Store: 7 Consecutive Steps!!!

By Mahmuda Akter Isha Last Updated -- Wednesday, 2022-03-23
How to Become a Google Trusted Store

Familiar with the concept of Google trusted store? Do you want to become a Google trusted store? If so, you will get all of your solutions from this article. This is one of the trendy concepts for the eCommerce industry and it will help to make a social proof that is very essential to grow an eCommerce business. When you want to increase your sales in the global market, you must show your products in the Google SERPs.

Always remember!!! Customers will never come to see your products with their own interest unless you show your products to them. In this case, you should prove yourself and represent that your products are more demandable to the customers. Rather, you can do it only if you become a member of the Google Merchant Center. This article provides simple 7 steps that will give you a complete direction to become a Google trusted store. 

What Is A Google Trusted Store?

Google Trusted Store is an automated tool that can provide a systemic approach to display your products or services in the Google SERP with a Google review badge. In this process, Google provides free certification and trusted vendor authorization according to your business record. Google Trusted Store can allow you to show the customer reviews with strong seller ratings that will enhance the customer’s shopping experience.

To get this authorization, you need to fulfill some requirements. When you are able to complete such kinds of requirements, you will get a trust badge that will be displayed on your website with total star ratings. So, this process can make you a trusted vendor as well as can create a soft impression about your business to the customers.

Do You Need More Sales Conversion???

In our daily lifestyle, we are closely related with Google and Google is always ready to serve our demand. To increase your sales, Google has the right solution and you can use this platform. But now the most critical question will arise, how can you use Google to increase your sales? 

According to the research, 

“Around 2 trillion global searches are being done on Google every year, and 5.6 billion searches per day”. Source

Thus, if you ignore this platform, you will miss this massive amount of users that will be very unpleasant for your business. To attain this, you can involve Google Trusted Store.  

In this competitive marketplace, you have to prove yourself, otherwise, the customers do not trust you and you can easily create social proof by joining Google Merchant Center

Looking for the Easiest Way to Get the Approval of Google Accreditation for Your eCommerce Business? 

Definitely, you are searching for a way of creating an account in the Google Merchant Center. In the following section, you will understand the benefits of Google Trusted Store. Also, it will be essential to know the requirements before opening an account and you will learn about it as well. Moreover, this article will provide a complete solution to create a Google Merchant Account, you just need to follow it step-by-step, and then you can easily do it. So, hope for the best for your business success!!! 

What Are the Benefits of Google Trusted Store?

Though the process of getting a member in Google Trusted Store is totally new, it is getting more popular day by day. Through this process, you can easily establish yourself as a trusted seller with Google authorization. So, it has a lot of remarkable benefits that have been discussed in the following section.   

Build Customer Trust by Providing Seller Ratings

By becoming a member of Google Merchant Center, you can make yourself a trusted vendor. When your online store will be approved by the Google Merchant Center, you will be able to display your products or services with total star ratings on your website

Moreover, if the customers search for any products or services, they will easily get your products with the seller ratings in the Google SERP, then the customers realize that these products are more demandable and authentic because these have been approved by Google. So, you can build the customer’s trust by providing seller ratings by involving Google Merchant Center. 

Drive More Traffic on Your Website

When the customers see your best-rated products or services in the Google Search Engine Result Pages (SERPs), it will create a positive impression and they must click on your products. After clicking on the product link, they will reach your website. 

In this way, you can increase your website traffic and ultimately ensure the sale. So, the quality review and seller rating will assist you to drive more traffic to your website.  

Enhance the Selling Probability by Displaying Products & Services

Google trusted store also helps to ensure the selling probability by providing customer reviews and seller ratings. Always the customer prefers to purchase the most demandable and authentic items and this platform provides product details including customer reviews and star ratings. 

Moreover, the customer can be able to easily evaluate the products and services through these matrices. So, it will increase the selling probability and this platform can make this easy and effective way of growing your business sales

Provide Star Format Rating to Catch the Consumer’s Attention

If your eCommerce store is approved by the Google Merchant Center, you could be able to show your products with star format ratings in the Google SERPs. This format can easily catch the customer's attention as well as enhance the purchasing possibility by showing several times. 

Also, you can display your product ratings with your shopping ads as well. When any customers see the average rating of any product is 4.9 out of 5.0, then they can easily compare this product with other similar items in different brands, and consider it the best. 

Make Social Proof with Google Review Badges & Testimonials

You can easily create the social proof of your business by becoming a member of Google Trusted Store. According to the present trend, every customer checks the reviews and ratings of this particular product or service before buying it. 

By becoming a member of the Google Merchant Center, you can display your product ratings in the Google SERPs that will build the trust of your business in the customer’s mind. Moreover, the positive reviews enhance the selling probability and increase your business revenue.   

Some Basic Requirements for Google Certification

In the previous section, you have realized the benefits of becoming a member of Google's trusted store. But you need to fulfill some basic requirements to get this Google certification. Before joining this platform, you need to know such kinds of requirements. So, let’s take a look. 

  • Required age over the 18 
  • Need a valid Google account ( email address) 
  • Required SSL security certificate of your website
  • Need to activate your account protection when you logged into your account and create a Google merchant account profile 
  • Preferred business location United States, United Kingdom, Australia, Germany, Japan, or France (Others country also allowed)
  • During the assessment period, you need to require at least 600 orders within 90 days and 200 orders monthly
  • Required API integration in your system 
  • Do not be allowed any restricted products or services such as drugs, gambling services, pornography, and so on. 
  • Must be required a strong support team those are responded within one day
  • Need to provide accurate shipping dates
  • Required encryption mode in checkout pages
  • Need to host shopping cart pages on the same website
  • Must be agreed with the Google Merchant terms and policies
  • Need to deliver at least 90 percent of orders within approximate shipping dates

So, you have to create a Google Merchant account and need to ensure such requirements to get Google certification.

7 Sequential Steps to Become a Google Trusted Store

Now, you have arrived at the central part of this article. Here, you will get a step-by-step direction to become a member of Google's trusted platform. Moreover, these steps will be very helpful for those who have almost zero ideas in this area. So, if you are looking for a complete guideline to create a Google Merchant account, then take a glance at the following section.   

Step 1: Need a Website

The first and foremost requirement is to have an eCommerce website because you need a virtual platform to conduct your business activities. For this purpose, an eCommerce software and website will act as a virtual marketplace. 

Through this website, you can display your products or services as well as it allows you to manage the entire activities of your business. Thus, you need to choose the best and user-friendly eCommerce website and you can go for Isshue - eCommerce shopping cart software which will be more convenient for you. 

Step 2: Create Google Merchant Account & Sign In Your Existing Account

In this step, you need to go to the Google Merchant Center. If you already have an account, you just need to sign in to your existing account. Otherwise, you have to create a Google merchant account. To create a Google Merchant account, you need to follow these simple steps. 

If you don’t have an account, you need to click on the Sign in to Merchant Center.   

Google Merchant Sign Up 

After that, you have to provide your business information like business name, business country, and time zone. 

Google Merchant Sign Up 2   

Then, you need to select where you want your customers to check out. Also, you can select which tools you want to use like Shopify, PayPal, and more.    

Google Merchant Sign Up 3

Now, you have to check the Google Merchant Center terms and service and if you agree with them, then mark it on the Checkbox. Finally, you need to click on the Create Account button.   

Google Merchant Sign Up 4


Through these steps, you can easily create your Google Merchant Account. Then, turn on the further process.   

Step 3: Set Up Your Google Merchant Account

After creating a new merchant account or login into your existing account, you have to set up your merchant account. To set up your merchant account, you need to click on the Settings option.

To click on the settings option, you have to set up your business information by clicking on the Business Information option. Here, you can provide your Business Display Name, Business Address, Phone Number, and Customer Service Contact.   

Google merchant account setup

After that, you need to go to the Website option and put your website address. In this step, you have to verify your website, and to verify this, you need to put the HTML tag/code/file into your cPanel root folder where your website is hosted.  

Google Merchant Setup 2

Then, you have to click on the “Verified”, and “Claimed” option. 

Also, you need to set up the Shipping and Returns, Regions, Sales Tax, Free Listing Setup, Content API, Account Settings, Account Access, Preferences, Linked Account, Automatic Improvements, and others.   

Step 4: Add Products into Google Merchant Account

In this step, you can add your products or services to your Google Merchant Account. To add any product, you need to maintain the following processes.

First, you need to go to the Product option. Here, you can add a single product or multiple products. If you want to add a single product, you have to click on the Add Product button.  

Add products to Google Merchant

After that, you need to provide some required information such as Country of Sale, Language, Destinations, Website Status, and so on. Also, you have to give your Product Identifiers, and to do this, you can add GTIN, UPC, EAN, JAN, or ISBN product identifiers. 

Add product in Google Merchant account 2

Optimize Your Products 

Now, you can optimize your products by providing Product ID, Title, Brand, Description, Link of your product page, and Product Image. Also, you can add the price and availability in this section.   

Add product in Google Merchant 3

Next, you can provide a detailed product description, if you have different variants, then you can choose the attributes like Colors, Sizes, Genders, Age Groups, patterns, and so on. Then, you can configure Shipping, Tax, and Returns, and click on the Save button.    

Add product in Google merchant 4

After completing the entire process, it will go for preview and you can continue your further process.  

Step 5: Conduct Ads Campaign

In this step, you can conduct ads campaigns. To run the shopping ads, you have to go to the Growth option, click on the Manage Program. Here, you will see the Shopping Ads option, and click on the Get Started button. 

Conduct Ads Campaign 1

After that, you have to provide some required information according to your business such as Tax, Shipping, Website, Products, Google Ads Account. Also, you can specify the viewers of your content. Moreover, you can check some review policies, if you agree with these, then you can mark on the checkbox and click on the Activate button. 

Conduct Ads Campaign 2  

Step 6: Gain Customer Reviews

Now, you need to enable the Customer Review option. To do this, you have to click on the Enable option, and then go for the further process.  

 Gain Customer Reviews 1

Here, you have to look through the agreement and mark on the checkbox, and click on the Save & Continue button.     

 Gain Customer Reviews 2

Moreover, you need to host your shopping cart and checkout pages in the same domain to qualify for this assessment. Also, you have to host the confirmation page on your domain as well as you need to add this code on the top of every page. 

 Gain Customer Reviews 3

After that, you can integrate the Badge but it is completely optional. If you integrate the badge with your site, it will display Google customer reviews and seller ratings. To integrate this, you have to add this code to any page on your site.  

 Gain Customer Reviews 4

After evaluating, you can get Google customer reviews and you can display the Google customer reviews badge on your website. 

Also, you will get some other programs like Dynamic Remarketing, Free Local Product listing, Local Inventory Ads, Promotion, Product Ratings. According to your business demand, you can enable any of the programs.

Step 7: Show Your Products with Google Review Badge

Finally, you have reached out the last step to become a Google Trusted Store. After applying for the Google certification, it will take around 60 to 90 days

If you qualify for this assessment, you will show the Google customer reviews badge on your website. Also, when the customers search for any products or services, they will easily get this in the Google SERPs.   

Show Your Products with Google Review Badge

So, if you follow these steps, you can easily embed Google Customer Reviews badges on your website and get the Google certification, as well as run smoothly on your Google Merchant Account. 

Which Technical Issues Are Involved in Becoming a Google Trusted Store?

To get Google certification, you need to ensure the previous requirements as well as you may face some technical issues. For that situation, you need to be aware of these technical issues before becoming a Google trusted store. When you apply for Google approval, it will take around 90 days for monitoring your business activities and evaluating your performance

Thus, it will delay or take some time in qualifying the assessment of Google Trusted Store because when your eCommerce business is integrated with the Google Merchant Center, you may face some technical difficulties. If you fix such kinds of issues, you will quickly attain Google’s certification.  

Some Alarming Points of Google Trusted Store 

Worried about the delay in getting Google certification? Now, I will discuss some internal technical issues that may be caused to prolong the time of getting Google approval. So, let’s have a look at these points.

  • Data synchronization related issues 
  • You may face various kinds of threats or hackings unless your site has been approved by SSL 
  • Without enabling the encryption mode, your financial information will be hacked
  • Sometimes you may face speed related issues to take custom orders
  • To convert the document types for ensuring compatibility, you may face issues
  • API integration related difficulties
  • Without integrating API in your system, Google can not monitor orders and shipping times
  • You may face some complexity to managing shipping arrangements like drop shipping or split shipping, and so on
  • Ensure quick response to the customer's complaints     
  • Need to provide clear business policies like terms and conditions, privacy policies, return policies, and so on. 

“Fix these technical issues TODAY, and then TOMORROW you will definitely get Google certification”.

Grab the Opportunity to Reach Globally through Google Trusted Store!!! 

By creating an account on Google Merchant Center and becoming a member of Google Trusted Store, you can display your products or services in your preferred location. In fact, you can easily reach globally and show your products in the Google SERPs by joining this platform. 

The most significant thing is that it is COMPLETELY FREE and you can open this account anytime and anywhere.    

From the previous section, you have already understood some pain points to operate this platform. If you fix such kinds of issues, you can undoubtedly qualify to get this certificate and can be able to manage the entire process smoothly.


Do You Demand a Cost-effective & Secure System?


Want to Upgrade Your Existing eCommerce System

You must need the best eCommerce website to execute all of the things. It is the basement of your business and your fundamental responsibility is to pick out the best eCommerce shopping cart software. In this regard, you can try Isshue which will be the perfect solution for your business because your all desiration is compact into this package. Also, you will get all essential features like vendor management, customer management, order handling, POS invoice, and so on in this system. It has an attractive website with an app that will enhance your customer shopping experience. 

So, it’s time to build your eCommerce business with Isshue and make it popular to become a Google Trusted Store.

Isshue - Ecommerce Shopping Cart Software           

Closing Line

Nowadays, the world is gradually getting more competitive. In this competitive market, you need to prove that you are the best. Otherwise, the customers will not purchase your products or service. Moreover, you can do it to become a Google Trusted Store and this article provides a complete guideline that will assist you to create a Google Merchant Account. You can smoothly display your products in Google SERPs by completing these 7 simple steps. So, it’s time to become a member of Google Merchant Center and make your business profitable.

Read More: