Save Extra Cost & Increase Your ROI Buy Now

Fast Food Restaurant Business Plan Sample Guide

By Sumaiya Simran Last Updated -- Wednesday, 2024-01-10
Fast Food Restaurant Business Plan Sample

Fast food restaurant business plan samples carry all the precious, specific, and clear details about a fast-food restaurant. A restaurant business plan covers all the broad or small details about your restaurant. 

Since you’re eager to open a fast-food restaurant or already have a fast-food restaurant. Therefore I would suggest it would be better to follow a niche-based fast food restaurant business plan sample. Only a business plan, keeps recorded written documents of a financial plan, marketing plan, and overall restaurant overview plan too. 

In case any angel investors or any financial institution wants to invest in your fast food restaurant, they will only check the financial plan and marketing plan of your restaurant business.  

One of the common myths is that the restaurant business is one of the most profitable businesses and the earnings of a restaurant owner are beyond imagination. But unfortunately, this is just a myth, because restaurant owners earn less than 50% of the annual profit.

Restaurant Management Software

Here Is The Fast Food Restaurant Business Plan Sample

There's no rule that your business plan needs to be 100 pages. The business plan needs to be “to the point”, describe the direct objectives, and direction you wanted to take in your fast food restaurant business.

Yet, there are certain sections that you must include in your fast food restaurant business plan sample. The main objective of sharing this fast food restaurant business plan sample is because people usually get confused about “what” or “what not to include” in a restaurant business plan. Hence a general sample fast food restaurant business plan is mandatory to walk in the correct direction.  

Below, I have given a sample of a fast food restaurant business plan, and following this, you can craft a solid fast food restaurant business plan of your own.

fast food restaurant business plan sample

1. Executive Summary

An executive summary will hold the introduction of your restaurant business plan. This part gives you a brief description of each section of your restaurant business plan. 

Short tips# Please try to write this part at the very end, even after the conclusion. So, it’s become easy for you to write the “brief explanations” of every part.   

The executive summary’s main purpose is to generate a quick engagement, as it is the first part that a reader will read.

Moreover, it will include; “what type of fast food restaurant you wanna start?”, your buyer persona, “if you are a start-up or not?” and your future goals. And make sure you make separate subsections about these parts and explain briefly:

  • The objective of your fast food restaurant 
  • Mission And Vision Statement of your fast food restaurant business
  • Keys Of Statement of your fast food restaurant 

2. Company Overview

Just be specific. Share your inspiration, legal structure, background of your, and the source of the initial capital for your fast food restaurant business. In addition, broadly describe what type of fast food restaurant you have planned, for instance, “small”, “fast food cart”, or a “fast-food chain restaurant”. 

Draw a list of food categories you’re going to serve in your restaurant: for instance;

  • Burger/ sandwich  
  • Chicken fry
  • Pizza/ pasta 
  • Others 

Short tips# Describe your target customer group, brief about interior decoration, short brief about the marketing policies, and share an estimated price range of your food menu. 

#Mandatory part that you need to cover in this section:

  • The food item you will offer in your fast food restaurant 
  • Service you  will offer in your fast food restaurant  
  • Delivery or take away service 

3. Industry Analysis

Industry analysis covers the findings that have been gathered after the research on the fast-food market. But what types of research you wanna do it’s totally up to you, it can be “field research” or “virtual research”.

Doing market research can give you many advantages; such as researching the fast-food market can educate you about the regular customers, market opportunities, market trends, trending/best selling fast food, etc. 

And using those you can plan or improve your market strategies and also can gather some heavy statistics about this fast-food restaurant. 

#Mandatory Part That You Need To Cover In This Section:

  • How big is the fast-food business industry?
  • Is the fast-food restaurant market declining or increasing?
  • Who are the direct competitors in the market?
  • Which suppliers can supply in a short time?
  • What is the forecasted industry growth rate in the next 5 – 10 years?
  • What is the estimated market size of the fast-food restaurant industry? 

4. Customer Analysis 

This section of your research paper will cover the potential or targeted customer you decided to serve or expect to serve in the future. List the segments you wanna target, for instance: 

college students, teens, friends group, evening tea/ snacks lovers. Also, mention the pricing range and production cost you tentatively set for your various product items.

Short tips# Divide your targeted customer into two different segments: 1) Demographics segmentation (ages, genders, locations, living standards, and income levels); 2) Psychological segmentation (need, want, and demand of your targeted customer).

5. Competitor Analysis

For the competitor analysis, you also need to do field/primary research. Hence is one of the major sections of your business plan. This plan includes two types of competitors; direct competitors and indirect competitors

# Direct competitors will include; those who are head-to-head competitors of your fast food restaurant. Such as McDonald's, Starbucks, Subway, Taco Bell, Wendy’s, Burger King, KFC, etc.

# Indirect competitors will include those who serve both fast food and other various items too. For example, restaurants that serve diverse food, frozen fast foods, homemade fast foods, etc. 

Short tips# Research both direct and indirect competitors and find out some core information about them:

  • Types of customers they serve
  • products do they offer
  • Their pricing 
  • Their strength, weaknesses, and opportunities 
  • “Menu, or items”, that they don't serve 
  • Their star product 
  • Their social media reviews
  • Customer feedback and crowd outside their restaurant 

6. Marketing Plan

Just follow the bookish way to plan the marketing plan for your fast food restaurant business plan. The general marketing plan rule; categories your product, price, place, and promotion.

# Product: Give the list of names, types, and categories of the product (menu items). For example; burgers, pizza, pasta, and sandwiches. 

# Price: Give a brief explanation on how you calculated the price range or specific price (if you previously set it) of each item from the menu, addons or any takeaway, delivery service charges, vat and service charge percentages, etc. 

# Place: Just mention the location (address), where you have decided to position your restaurant. Make sure to mention the future goal too, where you want to move or open a new chain or branch, etc. 

# Promotion: Give a broad description of the marketing strategies you will or want to apply to promote your brand. And also show the forecasted marketing cost analysis in this part, so that investors can gather some mathematical ideas that this “particular amount'' might need for your promotional campaign. Marketing ideas such as banners, social media advertising, storefront advertising boards, flyers, etc. 

7. Operating Plan

In this section you’ll describe how efficiently you’ll use all the resources, how well and fast you’ll meet your goals, and the maintenance operation cost.  The operation plan will be divided into two distinct parts:

  • Short-term cost: daily tasks such as waiters, employee training, collecting supplies, store cleaning, etc.
  • Long-term cost: the goal you want to achieve in the future, for example, increasing your sitting arrangement, yearly profit margin, etc.

Short tips# To reduce the hassle of recording each and every operating cost manually, you can adopt a time-efficient, automatic and smooth restaurant management software. because with a restaurant management system you can track, monitor, and manage your restaurant, along with a restaurant POS billing system.

8. Strategy & Implementation

No need to expose your strategies on the business plan. Because this business plan will be reviewed or read by many people, therefore there is a high chance it might get copied or stolen. Hence it’s better not to expose them to your business plan. But, you can share some of the general strategies and the length of time it took to implement. Hence, also helps the investors to gain trust in your fast food restaurant.    
9. Management Team

In this section, you will mention the background of the restaurant owner, and other stakeholders involved in your restaurant. This section will give an idea of how many management members are involved in building, organizing, and running the restaurant. 

Must have in your fast food restaurant business plan sample:

  • Point up your key management members, such as restaurant owner, manager, no of staff, investors, clients, organizer you have merged with, your suppliers, etc. 
  • Highlight your stakeholders' skills and experience
  • Highlight the experience you will put or already you have put in your restaurant 

10. Financial Analysis

The most important part of your fast food business plan is to sample and make you calculate it right because based on this part investors will calculate your turnover (yearly/monthly), sales and operating cost, etc. 

Your financial analysis must include at least 5-years of financial statements (quarterly/year) of the initial year and then from the second year to show the annual calculation.

Must-Have Part In Your Financial Analysis of fast food restaurant business plan sample:

  • Income Statement: Also called profit and loss account, this part shows the calculator of sales - cost of goods sold=Gross Profit - expense= Net Profit.  
  • Balance Sheet: Also called a financial statement, this part will hold all the assets and liabilities of your fast food restaurant business. 
  • Cash Flow Statement: this part keeps the calculation of the cash inflow and outflow of your restaurant business. And also include; money needed to start the business, cost of kitchen equipment, recipe raw ingredients, business insurance, staff salaries, tax, necessary legal permits and everyday short-term operational cost, etc.

11. Appendix 

In this part, you need to attach all raw or draft documents, for instance, financial paper, big data, market survey data, the blueprint of your restaurant store, etc.

You May Also Like: 7 Consecutive Steps to Write a Restaurant Business Plan


Above, I have given a small or you can say a demonstration of a fast food restaurant business plan sample so that you can draw your sample plan for your restaurant.  

Every point in this sample fast food restaurant business plan is important, so make sure you don't miss any!!

Restaurant Management Software

Read Also

Related Post
View All