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10 Best eCommerce Platforms for Small Businesses and Startups in 2024

By Mahinur Meem Last Updated -- Wednesday, 2024-06-12
Best eCommerce Platforms

Are you a small business owner and looking for the best eCommerce platforms for startups? The fact is, there are so many eCommerce solution providers available in the market. But to choose the best one for you is definitely not a piece of cake. You need a lot of time and research.  

In this article, we will give you an ultimate guideline to find the best eCommerce website builder. You will also get a list of the 10 best eCommerce Platforms for small businesses. So let’s proceed and save your valuable time for researching. 

“The global eCommerce market size was evaluated at USD 9.09 trillion”

What Is An eCommerce Solution, and How Did It Come?

An eCommerce solution is a complete package to fulfill the technical, business, and legal functions of a business. It conducts all the tasks from securing a website to marketing products or services and also maintains privacy. 

The platform lets you create an eCommerce store with or without any coding or web designing knowledge. But of course, you need to choose the best eCommerce website builder to get a good ROI. 

Do you know the idea of eCommerce first invented in the late 70s? It’s surprising, right? Michael Aldrich first conceived the idea of online shopping in 1979. After that, the invention of the internet gave the idea a real form. And now it’s the era of digitalization; almost everyone around the world has a mobile phone and access to the internet. Therefore, eCommerce platforms become more versatile and, at the same time, open doors of opportunities.    

Types of eCommerce Platforms Available in The Market

From running an online clothing store to selling electronic gadgets on the internet, every business owner needs an appropriate platform to manage their business. Therefore, a large number of eCommerce solution providers target this extensive market and offer their services. However, they have their own different approaches to meet different kinds of needs. Some of them specialized as the best eCommerce platforms for startups and some of them offer services to giant industries. 

If we generalize the overall things, we can come up with three main types of eCommerce platforms.     

Open Source

Open-source eCommerce platforms are the solution that is popular among the best online businesses where they have their own developer team. In this platform, you can use and modify available code. WooCommerce, OpenCart, Magento, etc., are examples of this kind of platform.

If your business provides unique products or services, it will be best to use an open-source platform. Moreover, the platform will give you more freedom and unique looks than go for a SaaS or CaaS solution. But you have to remember that this solution needs so much time to start and is also very costly. So, you should not consider it as one of the best eCommerce platforms for small businesses if you are not a programmer.      


The most convenient eCommerce service is SaaS or Software-as-a-Service. It takes only a few months to set up an eCommerce store, and the cost is also very much affordable. Here, all you have to do is simply buy a readymade eCommerce website and customize it. Isshue, Shopify, BigCommerce, etc., are SaaS-type eCommerce platform providers.    

If you use the SaaS platform, you don’t have to worry about any coding segment. Within a friendly budget, you will get a secure and scalable website. Therefore, it is viewed as one of the best eCommerce platforms for startups.     


CaaS is a relatively new term in the eCommerce world. The complete form of CaaS is Commerce-as-a-Service. It’s the mixed-up version of open source and SaaS platforms. In CaaS, your business data moves to the cloud, but the maintenance of front-end software remains in your hand.   

What Facilities Will You Get with An eCommerce Solution?

An eCommerce solution controls your overall business. From selling to managing employees and customers, you can do all the things with a single platform. Now, it’s time to see the features of the eCommerce platform. 

Mobile-Friendly Website

According to Statista, mobile takes 72.1% of total eCommerce in 2023. That means more than half of the customers come to your eCommerce store through mobile phones. So your website must need to be mobile-friendly. 

On the other hand, Google also wants a mobile-friendly website and gives a better ranking position. The most significant opportunity you will get along with eCommerce platforms is a mobile-friendly website. As it’s one of the most important factors, no eCommerce website builder develops a website without this feature.

High-resolution Photo Management System

Does a customer buy your product with only a simple photo? The answer is no. Nowadays, everyone looks for a 360° image while purchasing a product. That’s why eCommerce platforms are focusing on attractive photo management systems. 

Generally, viewers read less and see more. Therefore, you need to take detailed photos and attractively display them. An eCommerce platform will provide you the service.  

Product Management System

An eCommerce solution does the task of hundreds of employees. A significant example is product management. This feature will assist you in monitoring all the product information, such as the number of items available, price, stock, and many more. Therefore, you will keep up to date about your eCommerce store. 

However, no matter how many stores you have, you can keep track of all of them under a centralized system. This will help your online business to go smoothly without arousing any confusing situation.      

Be Well Informed about Warehouse and Stock 

If you have multiple warehouses, you can monitor all of them. The continuous monitoring will make sure that you are never out of stock. Besides, you can also check which items are popular and which are not. 

The warehouse and stock management facility not only give an accurate and overall idea of your business situation, but it is also one of the crucial variables for decision making.

Advance Payment Options

The best eCommerce platforms come with several payment channels and gateways. You can integrate your local payment method and also the international ones. 

After considering your buyers and business place, you can customize the payment option.  

Strengthen Customer Relationship Management 

CRM is another essential factor for improving business value. There is a saying that the customer is the king. However, the satisfaction of regular customers brings you not only profit but also other potential buyers. 

An eCommerce solution keeps track of the transaction records, customer details, and others. It will help you identify your regular shopper so that you can provide special discounts, offers, membership accounts, and many more to your customers in a systematic way.    

Integrated Marketing Tool

Email and SMS marketing is a modern approach to make potential customers. And an excellent form to build relationships with shoppers too. Best eCommerce website builder keeps that in mind when creating a system.

With this feature, you can store the email address and phone numbers of individuals and send them promotional messages whenever you need.    

Responsive and Secure Website

A simple and responsive website is key to the success of an eCommerce website. In the case of online shopping, your customers first come to the website, and if that interface is hard to handle or takes too much time to respond to, then they simply move on from your website. Because the fact is, there are hundreds of other options available out there. 

However, an eCommerce solution comes with an easy-to-use website so that you will get this facility automatically. On the other hand, an eCommerce platform is built to ensure the highest security. It has a two-step verification mode, captcha security, password protection, etc. These things will protect your system.    

Multiple Store Management System 

Your startup may conduct work at multiple business locations. At that time, an eCommerce platform will bring them under one roof. Besides, if your system supports individual accounts for each store, then every store can act individually. At the same time, sync with the central system too.

The complete process lets you be informed about the current situation despite your physical location. 

POS System  

Though all eCommerce stores do not have outlets, you can utilize the POS system facility if you do. This feature will assist you in all the tasks that are needed to run a shop. Like, you can scan the barcode of a product, calculate billing, print invoice.

However, this feature will help you to manage online orders too. You have just to create an invoice and ship the product to the customer’s address. 

Things Need to Consider to Pick The Best eCommerce Platform

So now that you understand what kinds of facilities you can get with an eCommerce solution, it’s time to see how you can decide the best one. Here are some points that should not be overlooked while picking up a platform. 


The first thing you have to think about is the cost of eCommerce software. Select the one within your budget and have all the functionalities to support eCommerce for startups. 

Therefore, when you are going to choose an eCommerce platform, first determine the cost range and then prioritize your needs. But remember the additional cost too. Buying a solution does not mean buying an eCommerce PHP script and installing it. You need to consider the process of customization and training. 

Site Design

A potential customer picks the best online business based on how stunning their website is. As mentioned above, no buyers will browse your website if it’s hard to follow. Besides, an eCommerce store is all about graphics. You need to make an eye-catching interface as well as displaying impressive photos of your products.  

For these reasons, the site design of a website is an essential factor that should not look over. 

SSL Certificate

Basically, SSL or Secured Socket Layer is a protocol that establishes a secure connection. The SSL encryption guarantees that the user’s confidential information like credit card information will keep sealed. 

On the other hand, the Google search engine does not allow an eCommerce site without SSL encryption. So make sure your website has the certificate and gain trust from everyone.     

Easy Customization

We keep saying that your website needs to look easy in the buyer’s eye. But the fact is, it needs to be handy for you too. So before picking up an eCommerce platform, see their demo version. It will give you the idea of customization.  

However, also check out whether the service provider gives additional support or not. Because if you face problems, it will be helpful for you to get help from the developer site.  

Best eCommerce Platforms for Startups and Small Businesses

The following segment is the core part of our article. Here you get the suggestion of the top 10 best eCommerce platforms. This list is prepared by focusing on low-budget, great features, and suitability for startups. So let’s start!

1. Isshue

The first one on our list is Isshue. It is a self-hosted eCommerce platform. The software was developed using the CodeIgniter framework. It’s a complete package to run an eCommerce shop. Besides, the software is compatible with IE11, Firefox, Safari, Opera, Chrome, and Edge. Moreover, there is no monthly charge needed for this solution. You can get the software with a one-time payment. You might wonder why we give this software the first position, right? Well, we prepared this list for small business owners. For this reason, we examine which platform has the lowest price rate and, at the same time, has suitable characteristics. Therefore, we keep Isshue because of its outstanding features for less than $50.  

So, let’s see what advantages you can get from the software and whether it has any shortcomings.   

Isshue - Ecommerce Software

Benefits You Will Get

  • Fast and secure eCommerce platform
  • It comes with clean and understandable source code
  • Therefore, you can update the whole software if needed
  • Easy customization
  • User-friendly interface
  • Built-in SMS and Email marketing tools
  • Combined all types of payment gateways and channels
  • Easy customization
  • Budget-friendly software
  • Eye-catching design
  • Can control multiple stores
  • POS management system
  • Quotation management system
  • Product, purchase, and vendor management system
  • CRM features
  • Warehouse and Stock monitoring
  • Integrated eCommerce android app 
  • Control both online and offline order
  • SEO Friendly Website
  • Supply management

Major Drawback 

Fortunately, there is no downside to this software until now, except you have to buy your own web hosting and get a domain. But according to the price, the services are satisfactory. Moreover, the software is regularly updated, and the developer teams are very attentive to details. If any customers find any difficulties, they immediately solve the situation. 

Let’s Get it! 

2. Shopify

Shopify is one of the famous eCommerce platforms for startups. Over 100 million businesses trusted this service across the world. It’s an online platform with 70+ expert themes. 

With the 14 day free trials, you can check their service even without giving any credit card information. However, the main reason behind their fame is the Shopify app store. It has a vast collection of marketing applications.  


Example of a website using Shopify: Mount Vernon

Benefits You Will Get

  • Fastest load time
  • Super easy customization
  • Reasonable price
  • iOS and Android POS app
  • Unlimited product selling
  • Gift cards for building customer relationship
  • Multiple sales channel
  • Built-in fraud analysis feature in Shopify Payment
  • CRM feature
  • Editable HTML and CSS file
  • Built-in mobile shopping cart
  • Utilize Shopify blog
  • From bitcoin to PayPal, it has more than 100 payment gateways
  • Support 50+ languages
  • Analytics feature
  • Products management system
  • Store management system

Major Drawback 

Despite the popularity, Shopify has some shortcomings. The first one is that it is not affordable for low-budget startups, apps are expensive, and inadequate SEO and marketing features. 

3. Magento

Magento is an open-source-based leading eCommerce platform. As one of the best eCommerce platforms for small business, the price is also affordable. Moreover, it’s enriched with attractive features that offer flexibility and scalability to eCommerce stores. With the inbuilt admin functionalities, you can develop your site as your business needs. 


Example of a website using Magento: SIG SAUER 

Benefits You Will Get

  • Marketing and promotional tools
  • Strong search engine optimization
  • Site management
  • Order management
  • Customer account
  • CRM features
  • Support for localization
  • Analytics and reporting features
  • Mobile supported website
  • Content management system
  • Manage and schedule System backup, database backup, and media backup
  • Customer information management
  • Order tracking widget
  • Strong data encryption and password protection

Major Drawback 

Small business owners can utilize the free form of Magento. Despite that, the themes are a little bit pricey to afford. And the platform slowed down sometimes. On the other hand, as it is an open-source solution, you need development skills to build a website.  

4. OpenCart

OpenCart is another free and open-source eCommerce platform. It is a PHP-based solution that uses MySQL database. Though it’s called free software, practically it is not at all. The reason is; initially, you need to do web hosting, get a domain name, and then the SSL certificate. After that, you will need to purchase some add-ons to get an entirely operated website.  


Example of a website using OpenCart: Sportwing

Benefits You Will Get

  • Can get all the information available in the administrator dashboard
  • Advance user management system
  • Manage multiple stores under one admin interface
  • Option for adding extra product variables. 
  • Inbuilt affiliate system
  • Offer discount coupons and special offers to get the attention of the customers.
  • Allows to set-up own backup and restorations
  • Product management
  • CRM features
  • Multi-currency and multi-language supported
  • Email-marketing campaign tool
  • Integrated world-renowned shipping method
  • Sales analysis and generate reports
  • Responsive website
  • SEO features
  • Add and track marketing campaign 

Major Drawback 

Like the other open-source platform, the major drawback of OpenCart is that it needs developing knowledge to develop your eCommerce store. On the other hand, the add-ons are often expensive. 

5. BigCommerce

BigCommerce is a SaaS eCommerce platform. It’s run on its own server, so the significant advantage you can get is, you don’t need to buy any web-hosting service. But every month, you need to pay the service charge and maintain your eCommerce store from anywhere. 

The platform comes with customizable themes that help you to build your eCommerce website. Furthermore, They also provide some marketing tools that allow you to promote your business online. You can check their service in a 15 days free trial period.        


Example of a website using BigCommerce: Berlin Packaging

Benefits You Will Get

  • Inventory management system
  • Categorized customer group feature
  • Save and use preferred shipping methods
  • Easy creation and management of content with page builder
  • 24/7 support from BigCommerce
  • Strong SEO tool
  • Reach more buyers through social media channels  
  • Google shopping integration
  • Get traffic within-site blog
  • Drive mobile user with a responsive site
  • Apply filters in the search bar
  • Well built CRM features
  • Easy to create custom fields
  • Support multiple currencies

Major Drawback

The most significant shortcomings of BigCommerce is, it has sales limits. If you cross the boundaries, you need to go for a more expensive package. On the other hand, the free templates are not that unique and a little bit hard to edit.  

6. WooCommerce

WooCommerce is the most favored WordPress plugin that is used by millions of online store owners. It’s a customizable open-source platform with every feature to start your eCommerce business within a short period. If you have a skill in WordPress, then you can go for this platform without any hesitation.  

If you want to shape your eCommerce business plan using the WooCommerce platform, you will get a lot of flexibility and become a part of a large community. In the following segment, you will see what the advantages you can get from this renowned eCommerce platform are and whether this platform is favorable for all kinds of online shops or not.


Example of a website using WooCommerce: Jackbox games

Benefits You Will Get

  • Thousands of customizable themes
  • Access to the CSS, HTML, PHP code
  • Suitable for affiliate marketing 
  • Flexible enough to sell any kinds of products or even services
  • Regular update to ensure the cybersecurity
  • Secure gateways and e-wallets
  • Features for marketing
  • Support 24 different languages
  • Create categorized contents
  • Free to install WooCommerce Shipping method
  • Run and manage multiple stores from the same mobile
  • Points, reward, gifting features for customers
  • Boost traffic with a built-in WordPress blog
  • Integrated SEO tools
  • Show related products for upsells and cross-sells
  • Send newsletters to engage your customers
  • Email marketing tool
  • Money refund policy within 30 days

Major Drawback 

Besides the problem of developing knowledge, the large number of plugins sometimes creates confusion for the less experienced peoples. On the other hand, installing too many extensions slowed down the system, and the extensions are costly too.  

7. Squarespace

Squarespace is another popular SaaS-based eCommerce platform for building and hosting websites. The service is famous for its eye-soothing design. It offers 100+ flexible, responsive themes for customization. Moreover, the price is also affordable compared to the previously mentioned platforms. The provided packages would start up from $12 to $40 if you paid annually. They also have monthly packages too which cost a little bit more.   


Example of a website using Squarespace: SM Wholesale USA

Benefits You Will Get

  • Easy-to customize with unlimited design options
  • Robust blogging tool
  • Built-in SEO tools
  • Analytics features for an in-depth interpretation
  • Integrate popular apps
  • Customizable page and layouts
  • CSS editor for adding CSS code
  • Create and edit blog posts with Blogging functionalities
  • Commerce feature to create and manage everything in an eCommerce store.
  • Control everything from product management to orders and sells 
  • Manage POS system
  • Multiple payment methods
  • Support multiple currencies
  • Have features to strengthen customer relationship
  • In-built marketing tools
  • Email and social media promotion

Major Drawback 

One shortcoming of this service is, their page loading time is much more than other platforms. On the other hand, it can not support multilingual websites and large websites with so many options.   

8. Wix

Basically, Wix is a website builder platform that is suitable for small startups. It provides a similar service to Squarespace but at a lower price. The platform offers 500+ customizable templates that you can customize according to your business needs. Moreover, you can also build your website from scratch if you want. 

You have just to choose your starting point, add your eCommerce store, publish the website, and maintain the website with built-in SEO tools. With these simple steps, you will be ready to go with Wix!     


Example of a website using Wix: Doughnuttery

Benefits You Will Get

  • Unique functionality to add animation in any text or elements. 
  • Provide personalized SEO plan
  • Mobile editor specialized for mobile version 
  • Wix editor to create video background, use effects, and animations.
  • Wix ADI helps you to build your website faster
  • Strong analytical tool
  • Free web hosting with a powerful SEO system
  • 24/7 customer support
  • With coding knowledge, you can add advanced functionalities
  • Get automatic site backup
  • Easy integration of apps from the app market
  • There is a Wix free version available for the user  

Major Drawback 

Page loading time is the biggest issue of Wix too. Moreover, it has another major drawback: you can’t switch to another template after choosing one. 

9. BigCartel

Do aesthetic products need extra attractive templates to showcase their art? BigCartel thinks about it and reaches this target audience. It’s an eCommerce platform specially built for running creative businesses. However, you can use it in any type of small eCommerce store. With a relatively lower cost, the service provides artistic templates that are perfect for creative business owners.

The fact is, the mission and vision of BigCartel are to stay focused on small companies. So from 2005 to now, they provide platforms to sell t-shirts, merchants, art, jewelry, and many more. 


Example of a website using BigCartel: Colour Code

Benefits You Will Get

  • If your eCommerce store has only 5 products to sell, you can use the free plan
  • No coding knowledge needed for building a website
  • The main dashboard to show the current situation of your business
  • Order management feature
  • Responsive and modern 16 pre-built themes
  • All the system apps from the app store are completely free to use
  • Developers can edit the HTML and CSS codes
  • Integrated with Facebook
  • Available support team
  • Google Analytics integration 
  • Accept PayPal, Square, and Stripe payment methods
  • You can switch between themes any time you wants
  • The platform doesn’t take charges for your selling

Major Drawback 

As the platform is built for only small-scale businesses, you can’t make a big website with it. Besides, the customization option is very less so that flexibility is the biggest shortcomings for BigCartel. But in the end, it’s a good choice for building a small and creative website. 

10. Volusion

We come at the end of our list, and the last one is Volusion. It’s one of the popular eCommerce platforms that is used by millions. It’s a website builder that hosts your eCommerce store. You just need to build the website and upload your product, and Volusion will do the rest. 

The platform is basically favorable for small to medium-sized businesses. It will be an excellent solution for your startup to start your business with less time and without coding knowledge. However, you can check their 14 days trial version before going to use any of their packages. 


Example of a website using Volusion: Game Bibs

Benefits You Will Get

  • Responsive themes
  • Easy-to-use and powerful content editor tool
  • Categorized product page
  • Advanced search filter
  • Built-in order management system
  • Stock and product management 
  • Multiple gateways and payment processing
  • Upsell features
  • Strong customer management features
  • Intrigued mobile app for manage store from everywhere
  • Powerful SEO tools
  • Facebook, eBay, and Amazon integration
  • Generate reports to get insight into the business
  • 24/7 support 
  • Newsletter feature
  • ROI tracking based on ad campaign, affiliates, and newsletters
  • Social account linking system

Major Drawback 

The major drawback of Volusion is, it requires add-ons for essential features like CRM at a different price. Another thing is, the number of themes is less according to its cost, and they also don’t support any third-party plugins.  

Findings of the Best eCommerce Platforms for Small Business 2024

Isshue- best eCommerce platform for startups and small businesses for one-time payment method. 

Shopify- best eCommerce platform for medium-sized businesses 

Magento- best for businesses that have their own developer team

OpenCart- best for startups owners who have previous developing knowledge  

BigCommerce- best for built-in features 

WooCommerce- best for WordPress platform

Squarespace- best for building small websites

Wix- best for creating small websites for free

BigCartel- best for creative small businesses  

Volusion- best for small to medium-sized business

Why Do 90% of eCommerce Startups Fail in A Few Months?

We know that growing a business is more challenging than starting one. However, the failure rate in eCommerce startups is about 90%. Do you know why? Well, the main reason is the lack of a suitable and appropriate eCommerce platform.  An inappropriate platform leads to inadequate online marketing, social media marketing, and the absence of SEO. Which draws the ultimate result that is business failure. On the other hand, poor marketing strategy, weak team management, and lack of budget are other reasons for collapsing.

So, it’s clear that you can be in the rest 10% if you use a worthy platform to create your eCommerce website and app, and at the same time have good management and adequate budget.   

Another research shows that 36% of small businesses still don’t build a website for their online presence. Therefore, you can take this chance and keep your business one step further.      

A Handy eCommerce Platform Helps to Get 95% Consumer Satisfaction

Study shows that most of the customers judge a business by their website design. According to 94% of consumer’s feedback, a website needs to be convenient to navigate. Therefore, make sure to build a user-friendly marketplace to attract more potential customers and increase your sale. 

Check out the following points to build a user-oriented eCommerce website.

Eye-catching Design Wins The Favor

A poorly designed eCommerce store loses its potential customers. According to research, about 80% of consumers switch from a site that does not look good. So, be sure about the design, color, and the formation of the text and contents. Similarly, do a thorough check that all buttons and options are working correctly. 

Ensure Maximum Uptime and Faster Loading Speed

Uptime and loading speed are two essential factors, especially for eCommerce websites. Therefore, look for the best hosting service, optimize images, and use CDN for your website.  You should utilize every possible solution to avoid any mistakes.

Don’t Compromise With SEO       

Without Search Engine Optimization, your eCommerce platform will be nothing but a failure. So, make use of SEO features as much as possible. And always remember to check the SEO performance using tools provided by Google. 

Marketing is the key in this digital era

The fact is, consumer trust also depends on promotional activities. No one will trust a startup if they never hear their name. So, keep a close eye on advertising your company. 

Get Ready to Go Further with The Best eCommerce Platforms for Small Business

By the time you see the list of top 10 eCommerce platforms and the guideline to make a user-friendly website. Now, it’s time to tell which one is the best in our opinion. 

We choose Isshue as the Best eCommerce platform for small businesses in 2024 for remarkable features and one-time payment methods. Previously we saw every other platform provide services based on a monthly or annual payment, and the amount is much more than purchasing Isshue with the complete source code. 

As a small business owner, you can build your website with the necessary functionalities without coding knowledge. The customization is so easy, and you also get support from the service provider. Besides, if you have coding knowledge, you can utilize the coding segment too.  

So, we give our vote to the Isshue- Multi-Store eCommerce Shopping Cart Solution by analyzing all the aspects. 

Isshue - Ecommerce Shopping Cart Software

Final Words

The market researcher believes that 95% of all purchases will be through eCommerce by the year 2040. Undoubtedly, it’s high time to start your startup and check out the best eCommerce platforms. Choose the best one for you and be ready for the future world.

I hope this article will help you out in picking up a suitable platform for you. So, don’t be late. Make a unique strategy and use the best eCommerce website builder; hopefully, you will soon be able to compete in eCommerce!  

Would like to know: 30+ Best Free SEO Tools to Rank Higher on Search Engine